PACKAGING DESIGN / VISUAL DESIGN / ART DIRECTION

Rooted in premium denim, Americana and self expression, Lucky Brand is for the free-thinkers and the optimists who don’t take life too seriously. For those who say, “take-me-as-I-am. Or don’t. It’s cool.” In the beginning we experimented with vintage jeans, remixing the classic to create something new. Now we make denim AND lifestyle wares. Call it eclectic Americana for all. Our products portray personality through perfectly imperfect, often American-heritage inspired details that bring levity to any look, or situation.

During my time with Basic Resources, I created initial design concepts and took over halfway through the process until production, finalizing all visual design while also leading art direction for any illustration, marketing, copywriting and photography.

The products created were sold in a variety of retailers across the globe.